Pinterest vs. TikTok: Which Platform Is Best for Your Small Business in 2025?

Photo credits: Pinterest

Social media is a must-have for any small business content strategy. With platforms constantly evolving, the big question is: Pinterest or TikTok – which one’s better for business in 2025?

Both offer great opportunities, but the right choice depends on your industry, content strategy, and business goals. Let’s break down the pros and cons of Pinterest and TikTok so you can create a plan that works best for you.

Understanding Pinterest and TikTok’s Unique Strengths

Before choosing a platform, let’s look at what makes each one unique.

Pinterest: The Evergreen Traffic Generator

Pinterest is a visual discovery engine where users search for ideas, products, and inspiration. It acts as both a social media platform and a search engine, making it perfect for long-term content marketing.

Key Benefits of Pinterest for Small Businesses:

• Evergreen Content: Unlike TikTok, Pinterest content can drive traffic for months or even years.

• SEO-Friendly: As a visual search engine, Pinterest lets you optimize pins with keywords to boost website traffic.

• High Purchase Intent: Users often visit Pinterest looking for solutions, making them more likely to buy.

• Referral Traffic: Pinterest drives direct clicks to your website, helping grow your business.

TikTok: The Viral Engagement Machine

TikTok is a short-form video platform known for high engagement and viral trends. Its algorithm makes it possible for small businesses to gain massive exposure overnight.

Key Benefits of TikTok for Small Businesses:

• Rapid Growth Potential: Businesses can go viral fast, boosting brand awareness.

• Authenticity and Community: Short, relatable videos help build strong audience connections.

• Trendy and Dynamic: TikTok thrives on trends, making it ideal for brands that can adapt quickly.

• Direct Sales Features: TikTok Shop and in-app purchasing make it easy to monetize content.

Pinterest vs. TikTok for Business: A Side-by-Side Comparison

Which Platform is Best for Your Business?

Your content strategy should align with your goals, resources, and target audience. Let’s explore which platform works best for different business types.

1. E-Commerce Brands

• Best Platform: Pinterest

• Why? Pinterest users actively search for products, and pins stay visible longer. Optimize product pins with keywords to drive traffic.

2. Local Service-Based Businesses

• Best Platform: TikTok

• Why? TikTok’s short-form videos let service businesses showcase their expertise in engaging ways. A hairstylist, for example, can share transformations and trends to attract new clients.

3. Coaches, Consultants, and Educators

• Best Platform: Pinterest (for long-term lead generation) and TikTok (for engagement and community building).

• Why? Pinterest drives traffic to blog posts, lead magnets, and offers, while TikTok builds trust through personal engagement.

4. Content Creators and Influencers

• Best Platform: TikTok

• Why? If your goal is brand partnerships, TikTok’s viral nature makes it easier to attract sponsorship deals and collaborations.

Content Strategy: Winning on Both Platforms

If you can’t choose between Pinterest and TikTok, why not use both? Here’s how to integrate them into your strategy:

1. Repurpose TikTok Content for Pinterest

• Upload TikTok videos as Idea Pins on Pinterest.

• Optimize Idea Pins with SEO-friendly descriptions.

2. Use Pinterest for Long-Term Visibility & TikTok for Immediate Engagement

• Share blog content, product images, and infographics on Pinterest.

• Use TikTok for trending challenges, testimonials, and real-time engagement.

3. Drive Traffic from TikTok to Pinterest

• Direct TikTok followers to Pinterest for in-depth content and resources.

SEO-Friendly Content Ideas for Skincare & Beauty Brands

For beauty and wellness brands, using both platforms can be a game-changer. Here are some content ideas:

Pinterest SEO Content Ideas

• “Best DIY Skincare Recipes for Clear Skin” (link to blog)

• “Top 10 Clean Beauty Products You Need in 2025” (optimized pins with product links)

• “Self-Care Routines for Busy Entrepreneurs” (lead magnet or guide)

TikTok Content Ideas

• “Skincare Myths You Need to Stop Believing” (short, engaging videos)

• “Morning vs. Night Skincare Routine” (before-and-after clips)

• “Clean Beauty Hauls: What’s Worth It?” (product reviews and recommendations)

Pinterest vs. TikTok – Which Should You Choose?

The best platform for your business depends on your goals.

Here’s a quick guide:

• For evergreen traffic and consistent sales: Choose Pinterest.

• For fast engagement, community-building, and viral potential: Choose TikTok.

• For maximum reach and revenue: Use both strategically.

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